The article delves into the impact of the rise of streaming services on traditional TV watching habits. It highlights how the convenience, flexibility, and vast on-demand content libraries of platforms like Netflix and Hulu have led to a shift in consumer behavior, posing a threat to traditional TV. The trend of cord-cutting and the decline in traditional TV viewership are discussed, along with the challenges faced by advertisers in reaching audiences who are moving away from traditional TV commercials. The article also explores the influence of streaming on consumer behavior, leading to binge-watching culture and a personalized viewing experience that is reshaping the entertainment industry. Moreover, it examines how traditional TV is adapting to this digital shift, making it a compelling read for anyone interested in the evolving landscape of entertainment consumption.
